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  1. Planet friendly packaging
  2. Free shipping on orders over $100
  3. New collection has arrived!

Beautiful & Affordable

We craft meaningful jewelry that celebrates your wins — on and off the field. Designed with precision, inspired by passion, and made to be worn with pride.

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Emotional & Timeless

A story of passion, pride, and the moments that make you who you are. Crafted to celebrate every win — on the field, and in life.

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Every Charm tells a story

Wear your memories. Celebrate your spirit.
Make your story shine.

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Style in Full Formation

Layered, luminous, and ready for your next celebration.

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Sparkle with Intention

Every link, crystal, and charm crafted with purpose.

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The Gameday Mom Necklace

$38.00

The Chap Victory Necklace

$63.00

The Maroon and Fight Necklace

$78.00

The 12th Spark Necklace

$63.00

  • Sold Out

Victory horn on paperclip chain

$43.00

The Hook and Sparkle Necklace

$67.00

The Red Zone Bracelet

$47.00

The maroon zone bracelet

$47.00

The orange zone bracelet

$51.00

The Victory Horn Bracelet

$43.00

Customise Timeless Charms

Customise now!

Mix, match, and design your perfect piece.

Customise now!

Grace, Grit and a little Gold

Timeless Tennis Bracelets

The Forever Texas Necklace on loop cable chain
The Forever Texas Necklace on loop cable chain
The Forever Texas Necklace on loop cable chain
The Forever Texas Necklace on loop cable chain
The Forever Texas Necklace on loop cable chain
The Forever Texas Necklace on loop cable chain

Charm Theory

The Forever Texas Necklace on loop cable chain

Sale price $45.00

Shipping calculated at checkout

Exclusively ours:A luminous tribute to the Lone Star State. This classic loop cable chain necklace with a Texas-shaped charm features iridescent mother-of-pearl framed in a gleaming gold border—an elevated piece... Learn more

18K PVD Gold Finish

Vacuum-sealed to 316L steel for harder, longer-lasting color than standard electroplating.Scratch-resistant surface that stays bright with minimal care.

316L Surgical-Grade Steel

Corrosion-resistant, durable, and gentle on skin for daily wear.

Curated Gem Details

Genuine mother-of-pearl, Austrian crystals, and CZ—elevated, never throwaway.

Tarnish-Resistant & Water-Ready

Handles sweat, showers, and seasons—built for real life.

Hypoallergenic & Nickel-Safe

Comfort you can trust—designed for sensitive skin.

Easy Exchanges

No stress, just sparkle.If something isn’t quite right, our simple exchange and return process makes it effortless

About Charm Theory

Welcome to Charm Theory — where Texas pride meets timeless sparkle.

We are an Austin-based, woman-owned small business with a big heart for jewelry, craftsmanship, and community. Every piece in our collection is carefully curated by our artisans, designed to celebrate both personal style and fan spirit.

Our marquis charm, the Mother of Pearl Texas Charm, is the piece we’re most proud of. It captures the beauty of our home state and the elegance of natural materials — a symbol of where we come from and what inspires us.

At Charm Theory, sustainability matters. You’ll never find plastic in our packaging, and our jewelry is designed to be as durable as it is beautiful. Crafted from gold-plated stainless steel and premium materials, every necklace, bracelet, and charm is built to shine through daily life — sweat, showers, swims, and all. We want you to wear your story without worry.

Above all, we love Texas. Our jewelry is more than an accessory — it’s a piece of pride, a spark of spirit, and a keepsake made to last.

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"Every time I wear my Charm Theory bracelet, someone asks about it. I love that every piece I add tells a part of my story."

Jimmy Gilzean

Instagram

“Puts a smile on my face when a new package arrives frI bought matching charms for my best friend and me after our last game — we haven’t taken them off since. It’s more than jewelry, it’s our memoryom you guys."

Linda Knight

Instagram

"I’ve always been sensitive to jewelry — but Charm Theory changed that. No irritation, no fading, just pieces I actually love to wear"

Im hooked

Brett Robinson

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The Chaparral Collection

6 products

The Chaparral Collection

Every Charm Tells a Story

Each piece carries a moment — a memory, a match, a milestone.Wear your wins, your passions, your story — one charm at a time.
Tennis Anyone?

5 products

Tennis Anyone?

The Lone Star

4 products

The Lone Star

Designed to Mean More

From the field to your everyday — we turn moments into keepsakes.Charm Theory is where craftsmanship meets personal storytelling.
Necklaces

17 products

Necklaces